APPLE

Tennessee Loveless served as Apple's artist for Global Accessibility Awareness Day (GAAD), creating original designs seen by Apple users worldwide.

 

Following the campaign's success, Apple extended his work beyond the initial timeframe, expanding his colorful characters, iconography, and design work to the App Store, Apple Books, and Apple TV.

 

Tennessee's character "Helleaux" served as the campaign's ambassador. Helleaux, an envelope icon, represents inclusion, accessibility, and a warm invitation into Tennessee's weird and wonderful, off-color world — where everyone is welcome.