THREE
GUN

Tennessee Loveless's first foray into the Asian market came through a partnership with Three Gun, a leading apparel powerhouse headquartered in Shanghai, China. The collaboration began modestly: his debut collection offered straightforward renditions of his core characters, serving as an accessible introduction to the broader lore and world he'd built. Building on that foundation, his second collection with Three Gun pushed further into his signature Sketchwave aesthetic — most notably his Skullwave pattern work centered on his iconic character, Diamondhead Jones.

 

The partnership has since grown well beyond a single product line. Loveless and Three Gun have appeared together at major industry events, including China's Licensing Expo and China's Brand Day, cementing the collaboration's presence in the region's fashion and licensing circuits. The relationship reached an international milestone at New York Fashion Week, where Loveless's reimagined take on the Three Gun logo was adopted as the brand's official symbol for its global expansion moving forward.