YOOZ

As part of a broader push into licensing across consumer product categories, Tennessee Loveless partnered with YOOZ, an e-cigarette brand based in Asia. At the time, Loveless was himself a longtime vape user, and his team saw an opportunity to translate that personal habit into a design collaboration. The result was a YOOZ x Loveless product line featuring each product popping out of his split head self-portrait on the packaging, with his signature Sketchwave style applied across each flavor variant.